Our Business

Competitive Edge

Our competitive edge is due to the expertise of co-founders. Both individuals have strong business backgrounds and have been working in the real estate field for over 30 years combined. Their expertise and experience is fundamental for the success of the business. Their knowledge and understanding of the market area, as well as identifying and exploiting purchasing opportunities that keep cost basis low, ability to assess and diversify risk, and the ability to obtain financing, all lead to achieving the projected return on the real estate assets. The combination of our long term acquisition experience, value engineering and today’s current real estate market allows us to realise higher yields than industry standards.

Business objectives

The following are the main objectives for Eagle Rock:

To invest in undervalued or depressed residential real estate properties that have the potential to generate an immediate return on investment, for the purpose of redevelopment or refurbishment, and then to hold and rent these properties, generating monthly income while obtaining market value appreciation over a longer period.
To manage real estate investments. From identifying potential properties, to evaluation, acquisition and development.
To manage the redevelopment or refurbishment activities of newly acquired residential properties.
To manage residential properties that are rented and held for the longer term.
To locate only well qualified tenants, desiring to rent long term.
To manage real estate portfolios.
To generate passive income.

Keys to Success

Eagle Rock is fully committed to make its real estate business a long term success with future plans for expansion. The following are what Eagle Rock believes are its keys to success:

Acquisition of undervalued residential properties. The greater the discount that properties can be purchased, the greater the upside for short term or long term gains will be.
Completion of the redevelopment or refurbishment work within the scheduled timeframe and within the budgeted amount.
Find tenants for the selected properties before redevelopment or renovations are completed, or at the first opportunity after completion.
Generation of cash flow from rental income sufficient to cover debt and expenses and provide funding for new property acquisitions.
Property management - Eagle Rock manages the property and does not rely on an outside management team. This way, all repairs can be addressed immediately and rents will be collected in a timely manner.
Maintain very high occupancy each year on rental properties.
Invest in sustainable, high quality investments - Prior to making any purchases, the properties are fully evaluated to determine positive cash flow and long term sustainability.
Provide projected overall cash-on-cash returns of 10%-15%. 2-3 times higher than the usual returns in London and the UK.
The ability to recognise opportunities that would provide the option to immediately resell selected renovated or rehabilitated properties upon completion for short term gain.